Using Direct Mail For Upsells & Subscription Renewals

Using Direct Mail For Upsells & Subscription Renewals

In the early 2000 direct mail was still strong and being competed with by email marketing. My letter box at home would be full of promotion, direct mail campaigns and offers.

As I worked in the marketing space I started to receive a lot of th edirect mail offers from various gurus.

Rather than putting all these letters in the bin I would save them for reference and copywriting ideas. Remember some companies would pay thousands for a copywriter to craft a sales letter.

Why would you put something so valuable in the trash?

How To Build A YouTube Empire

How To Build A YouTube Empire

If you sell any kind of product online or own a retail shop, then chances are that people who search for your products may also be searching for similar products or reviews on YouTube.

Every business should have a YouTube Channel. No matter what you do or what market you are in, there's a way you can use video in your marketing plan, either for promotion or information purpose.

30 YouTube Videos In 30 Days

30 YouTube Videos In 30 Days

I did it! I set myself a challenge to create 30 videos in 30 days during November.


Video =  Vid

November = Vember

I had wanted to start this a few months back in September but life got in the way and I got busy with things. I really kept making excuses not to do it and I knew I had to get back in the game and get myself in front of people.

I've made a lot of videos online mostly screencast tutorials and some face to camera videos.

Measure Your Marketing With Google Analytics Goal Conversions

Measure Your Marketing With Google Analytics Goal Conversions

If you want to measure your marketing activities then start using Google Analytics and setting up Goals for tracking conversions. Goals in Google Analytics allows you to see your conversion rates from your marketing efforts.

When you are running a number of different online promotions it makes sense to see which promotions are performing better by tracking conversion rates.

MCP002 - Finding A Niche Market


Episode 2 of the Marketing Club podcast is here. This month we talk about niche markets, how you can find a niche, examples how you already have a niche or skill you can already use to start a business. It could be selling products or offering a service.

Listen here:



Services mentioned in this podcast include:

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