I've been testing Facebook Ads recently and wanted to share some of the funnels I'm using to get people onto my email list or sigup to a webinar.
This video goes into detail about each strategy and how you can copy this for your own testing.
Chasing down leads can be one of the most difficult challenges of growing your email list, which is why Lead Magnets are ultimately the best answer.
A Lead Magnet is an offer of exchange for some attractive incentive given in trade for a prospect’s contact information. This is usually name and email. The end goal of a Lead Magnet is to exponentially boost the number of targeted leads you can acquire from an offer.
I’ve got quite the list of opt-ins you can use to grow your contact list, sorted by category.
Remember, the most effective lead magnets are simple and easy, both for you to create and your audience to consume.
One of the most difficult things bout running physical retail business is getting people into your shop.
It's much the same as an online business that has to drive and traffic to their website, then convert sales using images, reviews, testimonial video etc
As a shop owner you have the advantage of people touching and feeling your products but then you have more costs.
For those of you making the decision about setting up a retail shop or online shop there are many factors to consider.
Getting someones attention in today's noisey online world is hard. Getting their attention offline is just as hard.However when you ship someone a parcel they order you have their full attention right at point hey decide to open their package.
You know that feeling right? You parcel arrives, you tear it open and you look at everything inside the package.
At that point is when the companies has your full attention!
Discounts are often the word business owners don't like to hear however the large companies are consistently throwing out discounts to generate buzz and clear stock.
Heck some even inflate prices so they can allow for discounts. A discount always seems to hold some value with the buyer. The feeling of getting some money off can often sway a buying decision.
In the early 2000 direct mail was still strong and being competed with by email marketing. My letter box at home would be full of promotion, direct mail campaigns and offers.
As I worked in the marketing space I started to receive a lot of th edirect mail offers from various gurus.
Rather than putting all these letters in the bin I would save them for reference and copywriting ideas. Remember some companies would pay thousands for a copywriter to craft a sales letter.
Why would you put something so valuable in the trash?
If you sell any kind of product online or own a retail shop, then chances are that people who search for your products may also be searching for similar products or reviews on YouTube.
Every business should have a YouTube Channel. No matter what you do or what market you are in, there's a way you can use video in your marketing plan, either for promotion or information purpose.
I did it! I set myself a challenge to create 30 videos in 30 days during November.
Video = Vid
November = Vember
I had wanted to start this a few months back in September but life got in the way and I got busy with things. I really kept making excuses not to do it and I knew I had to get back in the game and get myself in front of people.
I've made a lot of videos online mostly screencast tutorials and some face to camera videos.
If you want to measure your marketing activities then start using Google Analytics and setting up Goals for tracking conversions. Goals in Google Analytics allows you to see your conversion rates from your marketing efforts.
When you are running a number of different online promotions it makes sense to see which promotions are performing better by tracking conversion rates.