In the early 2000 direct mail was still strong and being competed with by email marketing. My letter box at home would be full of promotion, direct mail campaigns and offers.
As I worked in the marketing space I started to receive a lot of th edirect mail offers from various gurus.
Rather than putting all these letters in the bin I would save them for reference and copywriting ideas. Remember some companies would pay thousands for a copywriter to craft a sales letter.
Why would you put something so valuable in the trash?