I wanted to share some ideas on how you can marketing your business by riding the hot topic events or even trends that fly around the internet.

In this video will look at the Royal Wedding being a hot topic and ways you can use this event to promote your business and get in front of a new audience.

I've been testing Facebook Ads recently and wanted to share some of the funnels I'm using to get people onto my email list or signup to a webinar.

This video goes into detail about each strategy and how you can copy this for your own testing.

One of the most difficult things bout running physical retail business is getting people into your shop.

It's much the same as an online business that has to drive and traffic to their website, then convert sales using images, reviews, testimonial video etc

As a shop owner you have the advantage of people touching and feeling your products but then you have more costs.

For those of you making the decision about setting up a retail shop or online shop there are many factors to consider.

Discounts are often the word business owners don't like to hear however the large companies are consistently throwing out discounts to generate buzz and clear stock.

Heck some even inflate prices so they can allow for discounts. A discount always seems to hold some value with the buyer. The feeling of getting some money off can often sway a buying decision.

In the early 2000 direct mail was still strong and being competed with by email marketing. My letter box at home would be full of promotion, direct mail campaigns and offers.

As I worked in the marketing space I started to receive a lot of th edirect mail offers from various gurus.

Rather than putting all these letters in the bin I would save them for reference and copywriting ideas. Remember some companies would pay thousands for a copywriter to craft a sales letter.

Why would you put something so valuable in the trash?