If you are new in business or working online you will notice that companies and individuals have created themselves a brand which usually starts with an image or icon. That brand could be something you associate with a type of graphic, a logo or even a profile shot of a face that represents the company. Branding is vital when it comes to marketing your business even as far down as creating your own Avatar on the web. When users are continuously seeing the same icon they become familiar with the "brand" and the same goes for personalities in your space.
A prime example is when skimming through Facebook post or Twitter message and you notice the profile icon of the user. If the user or company use the same Avatar (profile image) you will recognise that across the web.
After you have create an Avatar upload the same image to all your social network accounts and any other software which uses a profile images.
Once you have done that go and create a Gravatar a Globally Recognised Avatar (Gravatar.com) which you can use to help build your own brand. A Gravatar is the little icon you see on blog posts.
It's connected to your email address so when you post on any WordPress blog your same icon is shown. It also works for lots of other blogging comment scripts.
How to create a Gravatar
Go to Gravatar.com and create an account. If you already have a WordPress.com account then you can login with the same details and add your company branding or profile image.
Avatars are used all over the web with forums software, blogging platforms, support ticket system and many more services.
Creating your own Gravatar is the start of building continuous branding for yourself or your business.