Using Direct Mail For Upsells & Subscription Renewals

In the early 2000 direct mail was still strong and being competed with by email marketing. My letter box at home would be full of promotion, direct mail campaigns and offers.

As I worked in the marketing space I started to receive a lot of th edirect mail offers from various gurus.

Rather than putting all these letters in the bin I would save them for reference and copywriting ideas. Remember some companies would pay thousands for a copywriter to craft a sales letter.

Why would you put something so valuable in the trash?

30 YouTube Videos In 30 Days

I did it! I set myself a challenge to create 30 videos in 30 days during November.

Vidvember

Video = Vid

November = Vember

I had wanted to start this a few months back in September but life got in the way and I got busy with things. I really kept making excuses not to do it and I knew I had to get back in the game and get myself in front of people.

I've made a lot of videos online mostly screencast tutorials and some face to camera videos.

11 Ways To Write More Content

I speak to new bloggers who say writing content is the hardest task they face. They have lots of content to share but never manage to get it written down. They give up too easily and pay someone to write articles for them.

Measure Your Marketing With Google Analytics Goal Conversions

If you want to measure your marketing activities then start using Google Analytics and setting up Goals for tracking conversions. Goals in Google Analytics allows you to see your conversion rates from your

Template: Video sales page for OptimizePress

I often get asked by my clients if I can build a web page or site that looks identical to that of another company, competitor or just a page they see on

Using the OptimizePress Overlay on any site

If you used OptimizePress you will love their recently added Overlay feature. The Overlay module compliments to two-step mini commitment opt-in process. This is already proving to convert better than the

Webinar Replay: Content Creation Ideas

Need ideas for your next blog post, social media updates, videos, webinars and more? This webinar will you how easy it is to generate new fresh content to use in your content marketing. Content creation

Webinar Replay – Top Tools For Product Creation & Marketing

Here's is the webinar replay from June 18th. In this webinar we look at the tools you can use to start creating information products and marketing your business. Make sure you register

Tips For Getting Good Quality HD Videos On The Web

As the use of videos continues to increase and become more accessible on multiple devices, now is a good time to start using it in your business. I'm working with

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