Google have started testing this and from what I’ve read not everyone is seeing it.

That’s right Google’s home page fades in, don’t worry you are not going mad.

Basically the home page of Google is very minimal until you hoover the mouse over the page.  Once the mouse is in action the home page comes to life and the fade effect will bring all the usual links into play.

There’s not much I can write about this other than it’s a nice touch from Google! I recorded the effect for you all to see.

Here’s a quick video showing the effect in action.

Here’s TechCrunche’s take on it.

Update:  Google have now gone live with this feature, read more about it at their blog.

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David Frosdick
David Frosdick

I'm David Frosdick, a content marketer & product developer. I spend my days working with OptimizePress and producing my own Information Products. If you need some help making your own products or marketing your business online then get in touch.

    8 replies to "Google’s New Fade In Home Page"

    • Michael Appleton

      I hadn’t noticed this little touch until now, just popped over to Google and there it was :).

      As you mentioned above David, it just keeps the page looking that little bit less cluttered for a few split seconds. Very web 2.0 :).

      Michael Appleton.
      .-= Michael Appleton´s last blog ..My Thoughts On Alex Jeffreys Free Webinar =-.

      • David

        Glad someone esle is also seeing it, or we’re both going mad mate 😉

        I’m getting used to it now, I hope they use it as a permanent feature
        .-= David´s last blog ..Google’s New Fade In Home Page =-.

    • Michael Appleton

      I hadn’t noticed this little touch until now, just popped over to Google and there it was :).
      As you mentioned above David, it just keeps the page looking that little bit less cluttered for a few split seconds. Very web 2.0 :).

      Michael Appleton.
      .-= Michael Appleton´s last blog ..My Thoughts On Alex Jeffreys Free Webinar =-.

      • David

        Glad someone esle is also seeing it, or we’re both going mad mate 😉
        I’m getting used to it now, I hope they use it as a permanent feature
        .-= David´s last blog ..Google’s New Fade In Home Page =-.

    • Sean

      I hadn’t noticed it until you mentioned it.

      Thanks for pointing it out I think it’s a nice touch from Google.

    • Sean

      I hadn’t noticed it until you mentioned it.
      Thanks for pointing it out I think it’s a nice touch from Google.

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