I've done it! A complete new design to the home page on my WordPress training site! It's an example of how you can make WordPress sites look amazing! (In my opinion).

Last week I posted about making decisions, moving on and not letting projects hold you back. So I had this feeling with wptraining.co I wanted the site to look like a website and not just a sales page. I've never really been a fan of long sales pages. I know they work, they convert but I wanted to change the process and make my sales page look different to the other types.

If you want to see what the new design is like go to wptraining.coNOT .com πŸ™‚

Why this style of design?

I wanted something big and clean with Responsive design! I wanted to highlight the main benefits about the course, who it's for, what they get, testimonials, guarantee etc. I think I've done just that using large sections to emphasise these points. It uses lots of white space with some graphics to break up the lines.

What do you think? Have I made it clear? Please comment below.

Stop building boring sales pages! (Click to tweet this)

I also wanted to be different and not have a long boring sales page with text and graphics. Don't get me wrong…. long sales pages do convert, they are quick to make and are highly effective but again I wanted to be different from all the rest.

I wanted to have a design which stood out and shows what you can build with WordPress.


Will it convert?

Only time will tell if it converts or not. I have to do lots of A/B split testing on different parts of the page. I also believe the content in my course is amazing. The videos are HD quality, mobile responsive (meaning the videos will adjust width and play on any mobile device) and I'm adding two new WordPress courses to the site.

If the content is good I think members will tell me and that social proof will help with conversions. It's early days to judge anything yet. I've installed the usual tracking, webmaster tools and over the next week I'll start testing.

In some ways I don't care if the page doesn't convert as well, I know this sounds stupid, but I love the design. If I'm happy with this project from the start I can put more energy into producing better content and helping the members build sexy WordPress sites.

I think I will eventually introduce a free mini course to help build some leads and give people a chance to see the videos and education quality.

Theme used

The whole site is built on WordPress (obviously) but it has lots of simple custom tweaks.

  • Genesis Framework – I've started using Genesis for all my sites. I used to like Thesis but since they updated to version 2 it's now so complicated I've ditched it. Genesis is fast, one time purchase and has beautiful child theme designs.
  • Epik theme – This is a child theme which requires Genesis Framework. The default theme on its own looks a hundred times better than most sites on the web and it's completely mobile responsive like most themes for Genesis. Get used to hearing the word mobile responsive.

That's it. Nothing fancy for the sales page. Just CSS tweaks to change the colour and add images but most of the layout is the default in Epik.

Now the big question…

What do you think of it?

Any comment or suggestions for improvement?

Do you like long sales pages?

David Frosdick
David Frosdick

I'm David Frosdick a content marketer & course creator. I spend my days working with OptimizePress, coaching clients, producing online courses, digital products and generally seeing what's working online with marketing. Thanks for visiting my blog and feel free to contact me if you have any questions.

    11 replies to "Making WordPress Sites Look Amazing"

    • steve

      Site looks really great. A fresh look, very easy to read, pleasant to the eye. You see so many sites nowadays where the text is crammed in and small, making it a poor user experience.

      On the negative side, it still amazes me how many people still use ‘ADMIN’ as their username!!! and you are no exception!! Naughty.
      The readme.html file still shows and hackers can gain great information from this as to what version your site is using.
      wp-includes and wp-content.uploads also show.
      Some basic lack of security on the site needs tightening up!

      Things a WordPress trainer should be doing as a standard proceedure.


      • David Frosdick

        Thanks Steve great points!

        The admin account was only a subscriber status but deleted now. I don’t know of any issues with the readme file. WordPress and other sites don’t mention any issue with it.

        If you have any links to sites I can read please share them.

        I’ve focussed so much on design I admit I forgot some security. Interested to see how you are scanning the site to check directories (?).

        Right now the security plugins I use are pretty tight, also the site runs on Genesis Framework which has added security to the code.

        • Gary Jones (@GaryJ)

          There’s little benefit in deleting readme.html – the version of WP being used can be found in the source of this page and there’s several other methods too. The important thing, is that it’s the most up to date stable version.

          • David Frosdick

            Thanks Gary. I keep WP updated but I’ll start deleting now.

            • steve

              I dont have any sites to read up upon. Since having a client’s site hacked approx 2 years ago by extremists, I made sure that every effort was made to tighten up security issues within my client’s wordpress sites. I’ve purchased a number of great informative wp security products and ‘touch-wood’ since implimenting these, I’ve not had any of my client’s sites go down. In fact, I made my recent design for a client so secure, even I couldn’t get in!!! That was fun sorting that out!

              I agree with Gary, its a case of making sure that your latest site is as up-to-date as possible, still see lots of sites using wordpress 3.0 and we know that security issues were rife in earlier editions of wp.

              You’ll be amazed at how many sites leave security at the bottom of the list, most probably hoping that it’s a case of ‘it won’t happen to me’ syndrome.

              I’ve found theme files, wishlist member, gravity forms all open to steal from people’s sites and it still amazes me how easy they are to find.

              I don’t use anything to scan sites in particular, I simply add some text at the end of the domain name and it shows up whether files are accessible etc.

              • David Frosdick

                Thanks for the update Steve. I’ll work on protecting my folders.

    • steve

      And the site is uncompressed. You could make the site load a lot quicker using gzip, by 64%

      • David Frosdick

        Yep, noted πŸ™‚

        Once I complete everything I will use compress and use S3 CDN to increase my page speed score (currently 80/100). Thanks for the feedback!

        • Gary Jones (@GaryJ)

          There’s no need to wait until everything is complete – you can enable gzip compression immediately without it affecting your workflow (unlike manual minification).

          • David Frosdick

            I was waiting to install w3 cache because I can upload all my files to s3 at the same time as I enable gzip. I’d rather use that plugin than mess with htaccess files. Thanks for commenting Gary, Genesis 2 will be out soon πŸ™‚

          • David Frosdick

            Gary, I’ve just realised who you are πŸ™‚ Do you still do work on Genesis?

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