Getting someone's attention in today's noisy online world is hard. Getting their attention offline can be just as hard.
However when you ship someone a parcel you have their full attention right at the point they decide to open their package.
You know that feeling right?
Your parcel arrives, you tear it open and you look at everything inside the package.
At this point in time, the company has your full attention!
As a business owner, this is a critical time when you should promote your business, share other related products, content, offers, events or whatever you want.
Remember you have their attention.
The “opening the box time” is memorable. The time when the customer is thinking only about your business, thinking about what they ordered and usually it's a moment of happiness they are experiencing.
Copy This Idea
If you ship physical products try creating Thank You Cards as shown in the video below.
Encourage your customers to share their orders on social media using a hashtag of your choice and hopefully, they will return online to make another purchase using the discount code.
So you saw how easy it was!
Now it's your turn.
How Do You Make The Flyer
Firstly I looked for some design inspiration on Canva.com.
I got the flyer size from the printing company.
A5 = 210mm x 148mm.
Then I went back into Canva and selected use custom dimensions
And added the sizes for my A5 Flyer.
Next, I imported the logo, found some other related icons and started building the flyer.
Here's how the final design looked. You can download the PDF here.
Ordering the flyer
Once the design was done I downloaded the PDF – Print version with bleed.
Then I headed over to Solopress.com and found the flyer style.
- A5 Flyer Leaflet
- Double side
- 200 msg
Next, I ordered the flyer and uploaded the design.
Then I waited…
… and not for long!
Solopress have a 24 hr print turnaround time so there really isn't much waiting.
Order on a Monday and receive your flyers Wednesday 🙂
The Final Version
NOTICE: The grey box to write on discount code and expiry date.
Bold hashtag to encourage social sharing.
And there you have it!
A flyer designed, printed and delivered to the company ready to go in their orders.
Will it bring back any repeat orders? You'll have to wait and see for the update.
1 hr – Time to design flyer
£22 – Price of flyers
Value – Priceless.
ROI – £???? To be updated
I hope this inspires you to design your own flyers and test some promotional offers to get repeat business.
This couldn't be done without Canva offering such a great tool and Solopress for making printing fast and affordable for small businesses.