Today I want to share three ways that you can warm up a cold email list or re-engage with your old subscribers.
A cold email list is people you haven't emailed or sent anything to in six months or more.
I'm going through this myself right now, warming up my email list again and re-engaging with my subscribers.
Before you consider doing this you should know why you're doing it in the first place.
Do you have a product to sell?
Have you got a service to sell?
Are you trying to grow a bigger following on social media?
or are you just trying to get in the habit of sending out more content?
Remember people get lost in the world of shining new object and most cases they forget who you are or what it was they signed up for.
If you have created a product to sell, do NOT just send them an email saying, “Come and buy it” that doesn't work and you'll look like a spammer.
You want to go through the process of what we call warming up the list.
Now, this actually applies to whether you're launching a product as well. If you've got a product launch going on, in most cases, even if you're sending out regular content, you would warm up your list towards the launch or your product.
You'd start by educating your subscribers about things related to that product launch, warming them up, ready for when you open your cart.
Here's three ways that you can warm up a cold email list or re-engage with your current subscribers.
1: Create educational content
Firstly, create some educational content. Now that could be inside the actual email or publish it on your blog and direct the user there.
Make sure it's an educational piece of content. You're going to teach them something they don't know already or something of useful.
That could be done in a six part, seven part email series spread over three, four weeks. You don't have to send it all out at once. It doesn't have to be in one blog post. It can be broken up.
Remember, they're email subscribers. You need to re-engage with them, so you want to get in the habit of scheduling out some emails, quite close together, so you can connect with them and they get used to seeing you back in their inbox.
As I said; teach them something they don't already know.
2: Get on camera
Secondly, get yourself on camera in front of these old subscribers. Let them see you. You haven't been in touch with them for six months or more. Let them see you and look into your eyes. If you've got a YouTube channel, post a video on YouTube teaching them something about your niche.
If you publish Instagram Stories, or other live streams like Facebook and YouTube just get yourself in front of those people on camera.
They want to see you. See you are a real person, see how your personality comes across. It also gives you that personal connection with them.
And…. you can still teach via video. Like I mentioned in number one. It could be free training content using video as the format to deliver the training. Like it? Yes, now go do it.
3: Run a live webinar
The final way to warm up that cold list is run a live webinar. Now, I know that I talk about getting on camera in front of people, and you might think, “Well, why do a webinar?”
Some people don't actually watch videos simple as that. Some people aren't on social media (crazy, I know). They can easily miss on content you share on social media especially if they only followed you initially via email.
The point of running a live webinar is that you can actually engadge with people. They're quite interactive. People feel like they're at a live event or workshop.
Remember, you're going to teach something as well on this webinar. Don't just run a webinar to say “Hi, I'm back!” teach something of value or a new skill you've learned.
If you don't know how to run a live webinar try using YouTube
Make sure you schedule your webinar ahead of time. Maybe it could be four weeks out. That gives you four weeks to re-engage and warm up that existing old email list. Be sure to mention this in one of your early emails.
Number one, educational content. Get that out regularly. More educational content than the selling type of content. Number two, use video format, whether you're using it on YouTube or on your social networks. Number three, run a live webinar.
Once you've tried these steps and begin re-engaging your old subscribers, next you MUST planning regular content and sending emails.
Good luck and have fun!